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Article
Publication date: 4 September 2007

Warwick Cairns

The paper seeks to understand the different attitudinal typologies of children and parents, and the interactions between them.

Abstract

Purpose

The paper seeks to understand the different attitudinal typologies of children and parents, and the interactions between them.

Design/methodology/approach

For parental segmentation, the paper uses target group index (TGI) analysis and qualitative focus groups. For child segmentation, qualitative focus groups are used.

Findings

Parents can be divided into three main outlooks (progressive, traditionalist, and populist) and into two main approaches (active/involved and “laid‐back”), making six segments in total. Amongst all groups, an emerging nostalgia for the “free‐range childhood” of earlier years was noted. The dynamics of child culture, meanwhile, involve two outer‐directed mainstream groups (leaders and followers) and two inner‐directed “outsider” groups (“geeks” and explorers).

Research limitations/implications

This is a practically focused study rather than a strictly controlled academic one, fusing the findings of widely different research methods.

Originality/value

The six‐group parental segmentation is, as far as one is aware, original, as is the term “free‐range childhood” to the best of one's knowledge.

Details

Young Consumers, vol. 8 no. 3
Type: Research Article
ISSN: 1747-3616

Keywords

Content available
Article
Publication date: 4 September 2007

Dr Brian Young

221

Abstract

Details

Young Consumers, vol. 8 no. 3
Type: Research Article
ISSN: 1747-3616

Content available
Article
Publication date: 4 September 2007

234

Abstract

Details

Young Consumers, vol. 8 no. 3
Type: Research Article
ISSN: 1747-3616

Article
Publication date: 1 November 2002

Andrew C. Worthington and Brian E. Dollery

Over the past decade Australian local government has undergone drastic change. The sheer pace of reform has made it difficult for practitioners and scholars alike to document and…

2395

Abstract

Over the past decade Australian local government has undergone drastic change. The sheer pace of reform has made it difficult for practitioners and scholars alike to document and evaluate these rapid changes and even most recent extant analyses are now dated. Given the urgent need to review trends in Australian local government, this paper examines the recent programs of legislative, structural, workplace and financial reform.

Details

International Journal of Public Sector Management, vol. 15 no. 6
Type: Research Article
ISSN: 0951-3558

Keywords

Book part
Publication date: 18 April 2018

Per Gårder

Purpose – This chapter aims to advise the public as well as municipal, state and national agencies about how pedestrian safety can be improved through changes in our built…

Abstract

Purpose – This chapter aims to advise the public as well as municipal, state and national agencies about how pedestrian safety can be improved through changes in our built environment. Higher safety can lead to more walking and thereby a more sustainable society.

Methodology – The chapter is based on a review of literature, including a review of published papers and field studies by the author himself.

Findings – To reach ‘acceptable’ safety levels, all arterials and collector roads – at least segments with more than 50 pedestrians a day – should have sidewalks. The sidewalks should be separated from the roadway by a curb if speeds are low and by a barrier or wide separation strip in high-speed areas; that is, where speeds are higher than 50 km/h. Local roads also need sidewalks unless traffic volumes and speeds are very low. The major safety issue for pedestrians is, however, where they cross streets. Elderly pedestrians and pedestrians in a great hurry or under the influence of intoxicants in particular need streets to be narrow and have low speeds for them to be able to cross safely. Marking crosswalks or even signalising them will have only marginal safety effects at best. Posting them for low speed is also not enough unless we have photo speed-enforcement ensuring that everyone drives slowly. Rather, using narrow cross-sections or speed cushions at the approaches ensuring that 90-percentile speeds are no more than 30 km/h at crossing points is key to safety. In between crossing points a speed of 50 km/h is acceptable with pedestrians on adjacent sidewalks.

Social implications – We as a society need to encourage walking as a mode of transportation since walking promotes better health and a cleaner environment; that is, a more sustainable society. However, it has to be safe to walk or people will prefer to drive to their destinations. Also, distances between destination points have to be kept reasonably short and the environment, where people walk needs to be interesting and aesthetically somewhat pleasing to encourage walking.

Details

Safe Mobility: Challenges, Methodology and Solutions
Type: Book
ISBN: 978-1-78635-223-1

Keywords

Article
Publication date: 1 October 2001

Bob Heavisides and Ilfryn Price

The concept of service provision through output specifications rather than input‐based specifications is currently occupying directors and managers within the service. While the…

2048

Abstract

The concept of service provision through output specifications rather than input‐based specifications is currently occupying directors and managers within the service. While the debate continues, little research has been undertaken to find out the current spread of the new output specification and how it operates in NHS Trusts compared to the longer established input‐based service specification. This paper presents a study of around one‐third of the Trusts in England and provides a comparative analysis of the different specifications in use, whether in‐house or outsourced providers deliver the services to these Trusts, and how these providers are assessed for satisfactory performance. In addition, through a series of structured discussion forums, users’ requirements for the development of standardized performance metrics are established for the future management of output specifications.

Details

Facilities, vol. 19 no. 10
Type: Research Article
ISSN: 0263-2772

Keywords

Article
Publication date: 1 October 2000

Bob Grimshaw and George Cairns

This paper is a consolidation of the keynote address given to the BIFM Annual Conference and Research Forum held at the University of Warwick in September 1999 in which the…

Abstract

This paper is a consolidation of the keynote address given to the BIFM Annual Conference and Research Forum held at the University of Warwick in September 1999 in which the authors sought to identify the underlying forces influencing FM’s global development. They argue that radical movements in demand side organisational structures are bringing about fundamental change in the relationship between businesses and their supporting infrastructure and that, if FM is to generate an ability to enhance business performance via the effective application of infrastructure resources, then it will have to be able to respond positively to this new landscape. This will involve re‐evaluation of the structure that supports FM development, including the system for producing FM knowledge, and implies new models that integrate research and practice.

Details

Facilities, vol. 18 no. 10/11/12
Type: Research Article
ISSN: 0263-2772

Keywords

Book part
Publication date: 15 May 2023

Claire Wotherspoon

This chapter explores the contribution of The Open University (OU) Library to influencing curriculum decisions about embedding digital and information literacies in an online…

Abstract

This chapter explores the contribution of The Open University (OU) Library to influencing curriculum decisions about embedding digital and information literacies in an online environment. Recommendations can be applied to higher education (HE) institutions as they develop permanent e-learning strategies to prepare for a long-term solution to online learning experiences. Learning providers are creating strategies for online content creation, student engagement, and skills development. It is an opportunity to demonstrate their value by making an effective transition to online learning, streamlining services to create student-centered experiences.

It investigates existing e-pedagogical approaches developed pre- and during the COVID-19 pandemic to embedding digital literacies in practice, drawing on the OU’s experience of developing effective frameworks for online teaching programs. The aim is to review institutional preparedness for effective transition, so that staff members and students can adapt to post-COVID realities. This draws upon student-centered, holistic design of programs to embed accessible and inclusive processes in distance learning, utilizing technological solutions to create optimal teaching and learning environments.

It will also make recommendations about how embedding digital literacies within the curriculum will equip graduates for post-education experiences within working and social contexts, by building activities into module that develop digital capabilities. For effective learning experiences to take place, institutions require development of born-digital support material to develop staff confidence and ability to produce effective, accessible online learning objects. As more organizations move to online, hybrid, and flipped learning interventions, high-level university strategy can future-proof learning design by developing the support that staff need to provide the best experiences for their learners.

Details

Pandemic Pedagogy: Preparedness in Uncertain Times
Type: Book
ISBN: 978-1-80071-470-0

Keywords

Content available
Article
Publication date: 24 October 2008

Joanne Roberts and George Cairns

432

Abstract

Details

Critical perspectives on international business, vol. 4 no. 4
Type: Research Article
ISSN: 1742-2043

Content available
Article
Publication date: 2 February 2010

Joanne Roberts and George Cairns

500

Abstract

Details

Critical perspectives on international business, vol. 6 no. 1
Type: Research Article
ISSN: 1742-2043

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